Re-Elect Jon Cole
for Mayor
Proven Leadership. Real Results. Vermillion Strong.
Four years of progress—from opening the new Law Enforcement Center to expanding housing and securing millions in infrastructure investments. Jon Cole is ready to keep working for Vermillion.
South Dakota Community of the Year
Vermillion was named Community of the Year by the Governor's Office of Economic Development — a testament to the progress we've made together.
What We've Accomplished Together
Over the past four years, Mayor Cole has delivered meaningful progress for Vermillion families.
Public Safety
Opened the Clay County Law Enforcement Center. First city in South Dakota to implement B.O.A.R. — a life-saving program providing blood transfusions on scene. New fire truck and designated a Cardiac Heart Ready Community.
Housing & Growth
Addressed needs from the 2021 housing study. Expanded city limits by 250+ acres for development. Added non-taxable land back onto the tax roll to broaden the tax base and support future growth.
Infrastructure
Completed Roosevelt and Carr Street improvements. Secured over $8M in federal and state grants for utility, buildings and road upgrades as part of more than $30M in projects.
Economic Development
Pivotal in bringing Cypress Rail to Vermillion — creating jobs and renovating vacant buildings and land. Supported business expansions including Masaba Inc.
Parks & Recreation
Added Jolley Park. Plans underway for a new park in the Jack Powell addition. Renovating Jaycee Park. Built Cotton Park pickleball and tennis complex.
USD Partnership
Strengthened collaboration with the University of South Dakota on shared priorities including facilities, events, and community growth.
A Leader Committed to Vermillion
Jon Cole has dedicated his career to serving the Vermillion community. A 16-year law enforcement veteran, Jon served as a School Resource Officer—earning South Dakota School Resource Officer of the Year in 2020—before being elected Mayor in 2022.
Jon brings a unique combination of public safety experience, community involvement, and business acumen to the mayor's office. He's a father of two, a business owner, and a champion for Special Olympics South Dakota.
- Father of Two Children
- Business Owner
- 16 Years in Law Enforcement
- 2020 SD School Resource Officer of the Year
- President, Vermillion Police Officers Association
- Chairman, Special Olympics of South Dakota Board
- Assistant Director, Law Enforcement Torch Run SD
Support for Jon Cole
Jon is proud to have the backing of those who care about Vermillion's future.
Help Re-Elect Jon Cole
Re-electing Mayor Cole takes a team effort. Donate, volunteer, or request a yard sign today.

